Jay Z's champagne of choice is now part of his portfolio. The rapper and entrepreneur extraordinaire has purchased the gilded Armand de Brignac (nicknamed "Ace of Spades") brand of bubbly, which retails for $300 a pop but can go as high as $200,000 -- if you like 30-liter bottles made of gold. A new company led by Jay Z, real name Sean Carter, acquired the brand from New York-based Sovereign Brands, which announced the sale this week.
"We are proud to announce that Sovereign Brands, a New
York-based wine and spirits company owned by the Berish family, has sold
its interest in the Armand de Brignac ('Ace of Spades') Champagne brand
to a new company led by the globally-renowned Shawn 'Jay Z' Carter,"
the company said in a statement.
Terms of the deal -- as well as the name Jay's new company -- were not disclosed, but spokesperson for Sovereign told the New York Times in
an emailed statement that the Brooklyn native "made us an offer we
simply couldn't refuse." A representative from Jay Z's Roc Nation did
not return a request for comment at press time.
The best-selling artist, label owner, entertainment mogul,
sports agent and now-champagne maker is reportedly worth over $500
million, according to Forbes.
Fans of Hova will remember how he brushed off a bottle of
Cristal in favor of some "gold bottles of that ace of spade" in the
video for his 2006 single, "Show Me What You Got." He also famously set
up a tower of 350 bottles of the stuff at a 2013 fundraiser for President Barack Obama
at Manhattan's 40/40 Club, a chain of clubs that Jay Z owns. Also,
during his time as part-owner of the Brooklyn Nets he made Armand de
Brignac available at a champagne bar accessible to super-luxury box
owners.
Source: Billboard
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